The Call of Duty franchise has proven itself to be one of the most highly anticipated titles on a yearly basis, with record sales and player statistics.
Activision’s CEO Eric Hirshberg believes that the company has done a stellar job of maintaining interest in the Call of Duty series among gamers “long after all the sceptics thought it would start to falter”.
In a video interview with GameInformer, Hirshberg referred to the wild success of Skylanders and Call of Duty, admitting that the original Skylanders “was a big risk, we focused on it, we brought all the resources we needed to it, we brought the right creative talent in to make it great and it’s paying off.”
“We’ve done the same thing over the years with Call of Duty, I would argue better than anyone. We’ve kept that going long after all the sceptics thought it would start to falter and yet it still gains momentum, it still gains in size and engagement.”
When asked whether Activision understands why they became phenomenons, Hirshberg responded:
“Both of them have taken a lot of commitment of resources and time and capital. So yeah we had confidence that these things were going to do well”. Hirshberg believes these commitments have been the key to Call of Duty’s ongoing success.
Activision is confident their upcoming title Destiny developed by Bungie will perform well when released in 2014.
“We’re a company that makes a few bets and when we go we go big,” he continues. “I think that that focused strategy is something that really pays off because it’s really hard to make compelling content of this nature that’s this deep and this vast, and I like that everybody’s focussed on doing a few things exceptionally well and getting them right.
“Obviously it starts with creative talent with our development studios, they know how to make great games, but it involves a lot of good work by a lot of different people from a lot of different disciplines to make these things catch fire. Did we sit down and know ahead of time how successful they would all be? No, of course, sometimes it even exceeds your own expectations, but we had confidence they were all winning ideas.”
Destiny is already picking up momentum in the gaming community even though it’s still in the development stage. Thousands of gamers have shown great interest at events such as E3 and GamesCom, and Activision remains confident about the future of the franchise.
Source: GameInformer and VideoGamer